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Why Warby Parker’s Physical Retail Became Key to Its Strategy | The Economics Of | WSJ

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The eyeglass maker plans to go public though a direct listing. Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker’s sales are split about evenly between its more than 140 brick-and-mortar locations and its online store.

...read full article on Wall Street Journal

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