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EU Antitrust Lawmakers Mull Formal Probe Into Google’s Digital Ad Unit

EU Antitrust Lawmakers Mull Formal Probe Into Google's Digital Ad Unit

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European Union (EU) antitrust regulators are considering a formal investigation into Google’s advertising business before 2021 closes out, Reuters reported, citing sources.  If the investigation moves forward, it is expected to examine Google’s relationships regarding advertisers, publishers, intermediaries and competitors, one source told Reuters.

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