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Wells Fargo, Brand Exec Retooling Bank’s Image to Part Ways

Wells Fargo, Brand Exec Retooling Bank's Image to Part Ways

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Wells Fargo will be replacing Barri Rafferty, who was the point person for rehabilitating the bank’s image, The Wall Street Journal reported Wednesday (March 2). “Barri brought an innovative approach to communications and brand at Wells Fargo, and we are grateful for her efforts,” a spokeswoman for the bank said in a statement.

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