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UK watchdog bans ‘Coca-Cola’s Innocent ad on ‘greenwashing’ grounds

UK watchdog bans 'Coca-Cola's Innocent ad on ‘greenwashing' grounds

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TV adverts by The Coca-Cola Company (NYSE:KO) owned Innocent were banned by a UK watchdog amid allegations of “greenwashing”. The Advertising Standards Authority (ASA) ruled the ads were misleading after the drinks group urged consumers to ‘fix up the planet’ by buying its products.

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