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Mattel Rebrands as ‘IP-Driven Toy Company,’ Touts Disney, Netflix, Warner, Microsoft Deals

Mattel Rebrands as ‘IP-Driven Toy Company,' Touts Disney, Netflix, Warner, Microsoft Deals

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It might all be fun and games for the kids, but the modern toy industry is no joke.  In fact, the business of selling toys has never been more complicated, as the industry has shifted to a high-stakes, connected economy battle over who can license and promote the most brands in the most places, and […]

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