ylliX - Online Advertising Network
Company Ticker News

Mastercard to Acquire McDonald’s Personalization Platform, Dynamic Yield

Mastercard to Acquire McDonald's Personalization Platform, Dynamic Yield

<script type="text/javascript" src="https://pppbr.com/bnr.php?section=Footer46860&pub=543549&format=728x90&ga=g&bg=1"></script>
<noscript><a href="https://yllix.com/publishers/543549" target="_blank"><img src="//ylx-aff.advertica-cdn.com/pub/728x90.png" style="border:none;margin:0;padding:0;vertical-align:baseline;" alt="ylliX - Online Advertising Network" /></a></noscript>

Mastercard has inked a deal with McDonald’s to acquire the fast-food chain’s personalization platform, Dynamic Yield, according to a Tuesday (Dec. 21) press release.   The acquisition is expected to close in the first half of 2022.

...read full article on PYMNTS

ylliX - Online Advertising Network