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BioSteel Sports Nutrition Inc. announced Wednesday its latest collegiate athlete deal with women’s basketball freshman phenom Azzi Fudd. Under the partnership, BioSteel takes the collegiate name, image and likeness (NIL) deals to the next level of endorsement, as Fudd agreed to become both a brand ambassador and partner of BioSteel, marking the signing as one of the first partnerships at the college level.
...read full article on Benzinga
