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How Apple’s Privacy Policy Change Affected Advertising Business?

How Apple's Privacy Policy Change Affected Advertising Business?

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Apple Inc’s (NASDAQ: AAPL) advertising business has more than tripled its market share in the six months after introducing privacy changes restricting rivals, including Facebook Inc (NASDAQ: FB), from targeting ads at consumers, the Financial Times reports. The in-house business, called Search Ads, offers sponsored slots in the App Store that appear above search results.

...read full article on Benzinga

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