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Adidas Sells Reebok To Authentic Brands Group For $2.5B

Adidas Sells Reebok To Authentic Brands Group For $2.5B

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Adidas ADRĀ (OTC: ADDYY) has sold its Reebok brand to Authentic Brands Group, a New York City-based brand management company, for approximately $2.5 billion. What Happened: Authentic Brands Group’s portfolio consists of high-profile companies that fell on difficult times.

...read full article on Benzinga

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