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Adidas sells Reebok to Authentic Brands for $2.5 billion

Adidas sells Reebok to Authentic Brands for $2.5 billion

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Adidas is selling its Reebok brand to Authentic Brands Groups for up to 2.1 billion euros ($2.46 billion) as it seeks to draw a line under an ill-fated investment that never lived up to the German sporting goods company’s expectations.

...read full article on Reuters

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