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Macy’s Courts Millennials With New Private Brand

Macy's Courts Millennials With New Private Brand

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A new private brand from Macy’s Inc. launching this week follows the company’s pre-pandemic plans for reinvention, as the brand that defined “department store” transitions to a “digitally-led omnichannel retailer” and tries to court younger consumers. The brand, called And Now This, includes ready-to-wear women’s and men’s apparel for a “fashion-forward, contemporary dresser” — likely […]

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