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Digital Hot Wheels And Other Outside-The-Box Moves To Keep Brands Relevant

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With its signature products — The Barbie Doll and Hot Wheels cars — hitting the market in 1965 and 1968 respectively, it’s been a while since toy brand Mattel has been called cutting edge.  Which is not to say Mattel isn’t beloved or that it wasn’t a key player in a lot of consumers’ childhoods […]

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