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NEW YORK–(BUSINESS WIRE)–Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, today announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement. The initiative reaffirms both companies’ commitment to cultivating and further accelerating innovation in audience-based measurement in the TV and premium video sector. VideoAmp’s increased coverage across Com
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