<script type="text/javascript" src="https://pppbr.com/bnr.php?section=Footer46860&pub=543549&format=728x90&ga=g&bg=1"></script>
<noscript><a href="https://yllix.com/publishers/543549" target="_blank"><img src="//ylx-aff.advertica-cdn.com/pub/728x90.png" style="border:none;margin:0;padding:0;vertical-align:baseline;" alt="ylliX - Online Advertising Network" /></a></noscript>
The insurance industry can be cutthroat as customers face very little in the way of switching costs when choosing between providers. This means that insurance companies have to have prudent underwriting policies as the motivation to underprice policies to generate further growth could have a significant impact if claims were to be high.
...read full article on GuruFocus