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The financial markets have evolved over the years but one thing has remained the same – human behavior. Institutions as well as individual investors buy and sell stocks based on a host of differing strategies, but all of the reasons why a stock is moving up or down can be summed up by viewing a stock’s buying pressure against its selling pressure. At the end of the day, if more shares are being bought at consecutively higher prices, the stock will move up. If more shares are being sold at lower prices, the stock will move down.
...read full article on Zacks Investment Research