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Twilio Segment Releases 2022 CDP Report, Finds CDPs Booming as Businesses Look Beyond Cookies

Twilio Segment Releases 2022 CDP Report, Finds CDPs Booming as Businesses Look Beyond Cookies

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SAN FRANCISCO–(BUSINESS WIRE)–Twilio Segment (NYSE:TWLO) (LTSE: TWLO), the world’s #1 Customer Data Platform (CDP), today published The Customer Data Platform Report 2022. The third annual report, which reflects the findings of anonymized platform usage data from Twilio Segment’s 25,000+ customers, finds aggressive adoption of CDPs over the past year as businesses build digital-first customer engagement strategies and reduce their reliance on third-party data. Over the past few years, compani

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