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LONDON, June 22, 2021 /PRNewswire/ — McCann Worldgroup has been awarded a Grand Prix in the PR Lions category at the Cannes Lions International Festival of Creativity for ‘The Bread Exam’, a campaign teaching women to perform self-checks and detect early signs of breast cancer. The campaign was developed to help tackle cultural taboos, which can prevent early breast cancer detection in women living in traditional communities in the Middle East.
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