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UK’s CMA accepts Google’s post-cookie pledges, will ‘closely monitor’ Privacy Sandbox plan

UK's CMA accepts Google's post-cookie pledges, will ‘closely monitor' Privacy Sandbox plan

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The UK’s competition authority has accepted commitments from Google over how it develops the post-cookie future of interest-based ad targeting online under its self-styled “Privacy Sandbox” proposal. In an announcement today, the Competition and Markets Authority (CMA) said it is satisfied that the legally binding commitments secured from Google will ensure that the evolution of […]

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