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Microsoft’s US$69bn Activision acquisition is a big weapon in the console war

Microsoft's US$69bn Activision acquisition is a big weapon in the console war

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Reflex analysis of Microsoft’s US$69bn acquisition of Activision Blizzard is that its all about content and the so-called console war. Picking up leading AAA game franchises like Activision’s Call of Duty and World of Warcraft could significantly be seen as a move to position Xbox to come out on top in its rivalry with Sony.

...read full article on Proactive Investors

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