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Adidas To Sell Reebok To Authentic Brands For $2.5B

Adidas To Sell Reebok To Authentic Brands For $2.5B

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Adidas is offloading Reebok into Authentic Brands Group’s (ABG) burgeoning portfolio of brands as the German sportswear giant seeks to strengthen its own position in a direct-to-consumer (D2C)-led strategy. The $2.5 billion transaction is expected to close in the first quarter of 2022.

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