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Ford Is Deemphasizing ICE In Favor Of EVs But CEO Says This Could ‘Certainly’ Lead To A Negative Margin Mix For Legacy Automaker

Ford Is Deemphasizing ICE In Favor Of EVs But CEO Says This Could 'Certainly' Lead To A Negative Margin Mix For Legacy Automaker

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Ford Motor Co’s (NYSE: F) efforts to pivot from traditional combustion engines to electric vehicles could see it run into a negative margin mix as the demand for IC engines is expected to remain strong for a while in the United States, CEO Jim Farley told investors on Wednesday. What Happened: Farley was responding to an analyst question on the possibility of a negative margin mix playout as the company doubles down efforts to ensure 40% of its vehicles sold by 2030 will be electric and lowers investments in traditional engines.

...read full article on Benzinga

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